Research: Institutions Research

The publisher Rhinegold Publishing was founded in 1977, and has been the publisher of some of the largest classical magazines such as 'Classical Music', 'Opera Now' and 'Choir and Organ'.

I will/ could use Rhinegold as my publisher, but to be able to get them as my publisher I will have to do something different, this is why my magazine will be targeted at a younger audience. This would mean that it will have more colour and serif fonts, this  would  appeal to more people as the style would appeal to a wider range of my TA.

They also have many events and this would help to publicise my magazine.

I like the idea of tickets as I could have a competition in my magazine.
They have twitter but not many other apps or social media contacts and this is a concern as I am targeting an audience that is digitally active.

My magazine would enable Rhinegold to target a wider market.  They also promote live events which I could advertise on my front cover or contents page.

It is interesting that they are looking for a wider audience and new products and this links back to an earlier piece of research i conducted when they seemed to be targeting two audiences: “We strive to offer news, reviews, topical columns and opinion pieces on music and the performing arts that are welcomed by our readers, respected by the music and performing arts sector, and valued by our commercial partners.”

http://www.rhinegold.co.uk/about_us/

One concern is that although subscriptions are available they use less digital technology than i would have liked. Perhaps this is something else that might appeal to the institution - they may start to use more if we can get a younger TA. 

 They are also a high quality producer and this appeals to me as i want my magazine to reflect quality music and maintain some of the conventions of classical. 

In order to address this I could include the following in my magazine:

• Own website
• Magazine facebook page
• apps
• QR codes for adverts
• Links to snapchat/ whatsapp