Draft DPS 3

Draft Contents 3

Analysis of the TA Research Focus Group

Can you identify the music genre from the front cover?
Classical (only because of the Puffs)
Classical, I think
Classical

What I took from this question was that I need to improve  how obvious what the genre is, i did this by improving the advertising of the Brand CMM. I also improved by adding various images of more classical looking instruments and styles of photos.

Is synergy created between the pages? How?
Red+Black
Colours
Colours, but lacks synergy between Contents

I improved this by adding more photos from pages to form a synergy also in the style of writing and the fonts it presented in.

Are there iconic, symbolic or indexical signs? What are they?
No
Clothing
Smart Clothing
No

What do you think the TA is? Age? Gender? Ethnicity? Sexuality?
14-21
16-25, male and female
16-21 male and female
16- male only

The way I made it more for a female audience was that I added more female them images and features within the magazine.

What Reprentations are created?
Clothing for classical
Classical style created due to clothing

I made the classical style more obvious by adding more classical styled fonts and colour and also he way the contents is wrote.

Is the language formal, informal or a mixture?
Mix
Formal
Formal, mainly

I solidified that the theme was all formal by improving the contents of the writing and the things that surround it like the photos and the boarders.

Is there anything missing? Anything you would like to see added? Are there any changes you think should be made?

Add more girls
Make brighter
Add page numbers

I changed all the above, added more features by girls and images, I made the font colour slightly brighter and the images brighter; and the pages numbers were added and perfected.

Draft DPS 2

Draft Contents Page 2

Draft Front Cover 2

Draft DPS 1

Draft Contents Page 1

Draft Front Cover 1

Photo shoot plan of my DPS

Photo shoot plan of my contents page

Photo shoot plan of my front cover

Construction: My hand drawn draft of my DPS

Construction: My hand drawn draft of my contents page

Construction: My hand drawn draft of my front cover

Where I am thinking of having my photo shoot.

I have been think and i have multiple locations that could be my final and actual location. 
The first location is a studio/theatre/stage shot, as it is quite a popular choice for classical and would suit a smart and clean look for my front cover.

The second is a shot were there is a quite stream/river/lake this is as it would suit the calm and tranquil look that my magazine is trying to represent. 

The Third is a location were it is basic, maybe a simple and blank background (sky,wall,countryside etc.) this is for the magazine to look basic and clean, also so the cover star can stand out. 

How research of FC, CP and DPS has influenced my planning and creativity

Research: Magazine Front Cover Analysis 1
What I would include in my magazine from this:
-The way the cover star is seen as the most important thing on the front cover

Research: Magazine Front Cover Analyse 2
What I would include in my magazine from this:
-The way the cover star is seen as the most important thing on the front cover


Research: Lily Allen Magazine Front Cover analysis 3
What I would include in my magazine from this:

- The impact of the cover star, this helps the front cover stand out.

Research: Magazine Front Cover 5

What I would include in my magazine from this:
- The impact of the contrasting masthead

Research: Magazine Front Cover 6

What I would include in my magazine from this:

- The fact that the front cover is full but is clean and looks modern

- The colours of red, black and white

Research: Magazine Contents Page 3

What I would include in my magazine from this:

- The amount which is included on this contents pages is very good and something I will try to do with something

- The amount of photos which is included is the right amount and is order on the page well

Research: Magazine Contents Pages 4

What I would include in my magazine from this:

- this contents page has nothing that I would want to included

Research: Magazine Front Cover 7

What I would include in my magazine from this:
- I like the clean/ clear colour scheme that the magazine has
- I also like the simplistic of the empty and simple photo

Research: Magazine Contents Page 6
What I would include in my magazine from this:
- I like the simplistic colour scheme
- the simple list of the contents and the large image

Research 8 of my chosen genre: Classical Magazine Analysis- Front Cover
What I would include in my magazine from this:
- the fact that it is very clear
- the location shot
- the colour scheme

Research 7 of my chosen genre: Classical Magazine Analysis- Contents Page

What I would include in my magazine from this:

- the clear list of contents

-the ordered and neat photos

Research classical front cover 9

What I would include in my magazine from this:

- the fact that it is a location shot

-the use of an instrument being played

Research classical front cover 10

What I would include in my magazine from this:

- the photo has been made clear and the background is slightly blurred

research classical contents page 8

What I would include in my magazine from this:

- the simple list of the contents 

- the puffs are very easy to see and highlight certain things clearly

Research classical contents page 9

What I would include in my magazine from this:
- the clear list of the contents
- the photos which are above show whats in the magazine
- the web links at on the page

Research: TA Analysis

TA Questionnaire Answers 

1) What is the font size you would prefer?

10, 12, 14, 18, 24, 24, 24,18, 22, 16, 12

My comments-My size that I'm looking for is around the 10-15 due to font size regulations.  

2) What is a colour that you associate with modern classical music? 

Gold- x7

other- royal blue, deep purple, red, black, silver, blue

My comments- I will agree with my questionnaire and go with the gold I will also pair it up with another colour.

3) What background would you like, studio and location? 

Studio-x3

Location-x9

My comments- The questionnaire has helped me decide that location is the best choice.

4) What features would get you to buy the magazine?

Free gifts, competitions, free stuff, interesting, free downloads, stories

My comments- I have decided that the competitions and gifts are the best to include. 

5) Where would you go if you could go somewhere classical? 

Italy, Bath hall, Vienna, Royal Albert Hall, Paris, London, Theatre, Buckingham palace, opera. 

My comments- This has helped my decide where my DPS star will be performing.

6) Makeup? 

Yes -x9

No- 3

My comments- The makeup was a very high yes anyway but this has helped me confirm my decision.

7) Would you enjoy there being competitions to enter in the magazine? 

Yes- x12

No- x0 

My comments- This has helped me again chose what features could be included in my magazine.

8) Do you see gigs/ performance? 

Yes-x8

No-x4

My comments- This has helped me see if i could included information about up coming events that might be of interest

9) Do you download music? 

Yes- 10

No- 2

My comments- This has helped me decide if too include various links or information to do with downloading music.

10) Other genres? 

Yes- x12

No-0 

My Comments- This has helped me to decide if to include small parts of my magazine which will slightly cross over to another genre.

11) Any particular artists you would buy there magazine just because it them?

Yes-x7

No-x5

My comments- This has made me think of including a main cover star which could help my 'sales' of the magazine.

12) Are you interested in adverts for classical items?

Yes-x3

No-x9 

My comments- The decision of adverts is debatable as they sometimes have no relevance towards the subject, so the choice is probably to have adverts that relate towards the classical music genre. 

13) Do you enjoy certain sports? 

Yes-x10

No-x2

My comments- This was to see if the audience have other hobbies such as sport.

14) Do you enjoy a certain style of clothes? 

Yes-x8

No-x4

My comments- The decision to ask this question was to see if the audience would have a preferred style of clothes being worn by the cover star.

15) Do you buy items online?

Yes-x12

No-x0

My comments- This allows me to tell if my target audience would enjoy online issues or other things that would come with the online market.

16) Do you buy subscriptions? 

Yes-x4

No-x8

My comments- this helps me if the audience would read/ purchase multiple issues not just one or two. 

17) Do you buy subscriptions online or offline? 

Online-x2

Offline-x 2

My comments- This allows me to tell if my target audience would enjoy online issues or other things that would come with the online market.

 

18) Would you like a basic or busy front cover?

Basic-x7

Busy-x5

My comments- this allows me to see what my target audience would enjoy more as my front cover.

19) Would you like to hear about upcoming events?

Yes-x10

No-x2

My comments- this helps me to decide wether or not to include a section to do about events.

20) Would you want recommendations for various places that are promoting or influencing classical music? 

Yes-x10

No-x2

My comments- This has helped me see if i could included information about up coming events that might be of interest

Research: TA Questionaire

    Target Audience Questions 

1)                  What is the font size you prefer?
 

2)                  What is a colour that you associate with modern classical music?

 3)                  What background would you like, Studio or Location?

 4)                  What features would get you to buy the magazine?

 5)                  Where would you go if you could go somewhere classical?

 6)                  Would you prefer the cover star to be wearing makeup?

 7)                  Would you enjoy there being competitions to enter in the magazine?

 8)                  Do you see gigs/performances?

 9)                  Do you download music?

 10)            Do you listen to other genres of music

 11)            Any particular artists you would buy there magazine just because its them?

 12)            Are you interested in adverts for classical items etc.?

 13)            Do you enjoy certain sports?

 14)            Do you enjoy a certain style of cloths?

 15)            Do you buy any items online?

 16)            Do you buy magazine subscriptions?

 17)            If you answered yes to the question above are they online or offline?

 18)            Would like a basic or busy front cover?




 19)            Would you like to hear about up coming events?
 

20)            Would you want recommendations for various places that are promoting or influencing classical music?

  

Research Dps Classical 2

This dps is a mixture of conventions that are adhered too and those that are challenged. It has a large headline which is located across the top of the left page, this is great for the reader as it is very contrasting from the dark background.  The white font is in a country style and the letters are of an unequal size and shape. This suggests that things are changing and that things are not always stable. Perhaps this reflects the changes in the music industry or perhaps the changes they have seen as they have got older.

The dps has a large image which is the whole background, this is a wide two shot. Their costume is old fashioned and casual. But it is worn by a younger artist and this helps the audience to relate to them. They have a clear star image and are not stereotypical.  The target audience of this in 20-30 and this image will appeal to them.

The language and register is interesting. there is slang in the headline and this appeals to a more informal audience and their informal approach to music. They use "beat up" materials to make music and this is intriguing. There are rhetorical questions that also include elements of mild bad language
 "How the hell..." once again developing an informal register and approach. The use of the two cans in the image links to the idea of using old and worn out items as this was an old form of communication. This develops the idea that they are communicating their music in an unusual way. Although the register is formal as it is in this domain [magazine article] it still conveys a friendly approach through the word choices made.

Research: Dps Classical 1

This dps is a very simple and conventional. There is a clear headline and standfirst. This informs the reader about the main content of the article. The heading is located on the left hand side of the page in a clear white space of the page, this is very visible as the font is contrasting with the white background.

The dps has also a image located in the middle of the 2 pages, there are also 2 other images; these help the reader have more visuals of maybe the places or the performers. The large image and the image on the right are location shots which are conventional with it a classic magazine. The main image breaks conventions as it goes across the centre fold.

It consists of a large amount of writing this is located a cross the middle and bottom of the page, this again is very conventional within classical magazines.

The dps has a pull quote located in the centre of the left page this helps  to show the artists views and pulls out prominent things they have said. It also helps break up the large amounts of writing.

The language is complex and formal, it has a lot of in depth terminology being used. This also appeals to the older audience this magazine is intended for.

Research classical contents page 9

This is a one page conventional contents page.

There is an array of images at the top page which are different sections of the magazine, they have used these images to show case what is in these certain section and who is in them.

The contents page 'Masthead' is positioned on the top right of the page this has by what it looks like been placed there and it doesn't interfere with the remainder of the text. There is little white space and the contents page is quite busy.  It even though it is in contrasting black/grey and white the producers of this have chosen to use pink in the numbers. This may appeal more to a female audience which is unusual as many of the features are male biased. Perkins said "stereotypes are not simple' and this is evident in this page. There are no female sin the images, just this hint of pink. Pink may have been used to soften the look of the page.

The page titles and number take up the majority of the page being spread across the whole page, the page numbers are in a completely different colour of pink, which is very unconventional but it works as it is very easy for the reader to check pages.

The page also shows the magazine website this is shown by it being placed in the bottom right of the page, this is help of a magazine as you can look at previous issues and check various other thing that could influence you.

What I would include in my magazine from this:
- the clear list of the contents
- the photos which are above show whats in the magazine
- the web links at on the page

Research classical contents page 8

This contents page is very conventional as it has a list of the features and its numbers on the right hand side. The contents page 'masthead' is found at the top of the page, the font is a contrasting colour to background which helps the reader find what the page is about. 

The contents page also presents a chance to win something this is shown by a bright puff, this is conventional and is used to make reader buy the magazine. This is very conventional as it as it has been used for reasons above before.

The photo which is presented in the middle of the page, this a very casual photo, which is conventional for the age of this magazine audience, it is also shot on location which has been also edited to look black and white.

All factors above have been used for a more pop/rock magazine which isn't my target audience, but i am willing to take parts from this contents page to use with my own.


What I would include in my magazine from this:- the simple list of the contents- the puffs are very easy to see and highlight certain things clearly

Research classical front cover 10

This is a very conventional magazine, as the BBC has all ways set out there front covers the same. The masthead isn't very contrasting to the background as it is san serif and the colour of the font is black.

 The BBC is the publisher and producer of this magazine, this has been shown on the top left of the page, this is to allow it to be easily seen, and allows the publisher to have a lot of advertisement of its self on the magazine.

The picture on the front cover is a mix of conventional and unconventional, as the person being presented is in smart clothing and is looking at the camera (direct address).With the person wearing a suit it shows its for a more older/mature audience. The image is also taken on location which is also a very conventional thing to do on a classical magazine.

There is a pug and puff, this is conventional as it shows the reader that there is a variety of stories inside this helps the reader also to know some information about the magazine.

There is a puff on the magazine front cover showing that there is 120 reviews in this issue.
In addition there is another puff in the bottom on the page which includes some advertisement.

What I would include in my magazine from this:

- the photo has been made clear and the background is slightly blurred

Research classical front cover 9

This front cover is a mix of conventional and unconventional, the arrow to the right is an unusual pug and there is a large R in the bottom right corner. It is conventional as the magazine uses very simple and clear font (san serif).

  The masthead is in a bright yellow which is very helpful to pull readers in as it is bright and contrasting to everything else on the page, it is also bold and san serif. This isn't very conventional though to older classic magazines are targeted at a older audience but this is using more colours and more classical fonts. I find the audience for this hard to define as they have used an image of a younger player yet i know the established audience is generally older. This makes me wonder if the institution is actually looking to widen the TA and therefore my  magazine does have a place in the real media market place.

The barcode is also quite unconventional as it isn't usually found on it s side along the right hand side, unlike the conventional way which is to have it horizontal and along the top of bottom of the front cover, or even they are found on the back of the magazine. 

The barcode is also located next to the publisher 'Rhinegold Publishing' which has been again used unconventionally as it is presented on the front cover and its the companies logo not the usual just name of the publisher. 

The front cover uses a space found at the bottom right to present the various/ main features found inside which will draw in readers, this has been also used as a small contents page which helps to explain simply what is found within this magazine. 

The photo of the front cover is very conventional as it shows a performer in a location, using a instrument, this image has also been used as the front cover of the magazine as it shows the readers that the magazine applies to young people as well; it also shows the way the magazine is going as it is using more young and different ways of presenting the magazine. 

What I would include in my magazine from this:

- the fact that it is a location shot

-the use of an instrument being played

Research: Institutions Research

The publisher Rhinegold Publishing was founded in 1977, and has been the publisher of some of the largest classical magazines such as 'Classical Music', 'Opera Now' and 'Choir and Organ'.

I will/ could use Rhinegold as my publisher, but to be able to get them as my publisher I will have to do something different, this is why my magazine will be targeted at a younger audience. This would mean that it will have more colour and serif fonts, this  would  appeal to more people as the style would appeal to a wider range of my TA.

They also have many events and this would help to publicise my magazine.

I like the idea of tickets as I could have a competition in my magazine.
They have twitter but not many other apps or social media contacts and this is a concern as I am targeting an audience that is digitally active.

My magazine would enable Rhinegold to target a wider market.  They also promote live events which I could advertise on my front cover or contents page.

It is interesting that they are looking for a wider audience and new products and this links back to an earlier piece of research i conducted when they seemed to be targeting two audiences: “We strive to offer news, reviews, topical columns and opinion pieces on music and the performing arts that are welcomed by our readers, respected by the music and performing arts sector, and valued by our commercial partners.”

http://www.rhinegold.co.uk/about_us/

One concern is that although subscriptions are available they use less digital technology than i would have liked. Perhaps this is something else that might appeal to the institution - they may start to use more if we can get a younger TA. 

 They are also a high quality producer and this appeals to me as i want my magazine to reflect quality music and maintain some of the conventions of classical. 

In order to address this I could include the following in my magazine:

• Own website
• Magazine facebook page
• apps
• QR codes for adverts
• Links to snapchat/ whatsapp